A Comprehensive Study on Brand Safety in Entertainment Advertising the Google Ads Perspective

Abstract

The success of many companies hinges on the timely deployment of their products to the market. Even if a product offers exceptional utility, its value diminishes if its availability falls short of expectations. An efficient deployment approach is crucial to facilitate the transition of innovations into the market. This principle extends to software applications, where delayed deployment can result in user disinterest or shifting market dynamics. In today's fast-paced business landscape, characterized by rapid changes in both corporate and governmental spheres, uncertainty in the software field is ubiquitous. The ability to swiftly adapt and deploy changes has become paramount for success. Deployment processes have been integral to various industries throughout history. In ancient times, ship construction followed specific steps to transport vessels to the seashore, a process known as a slipway. Similarly, innovations find their way to market, and in the contemporary IT industry, this process is encapsulated by the term DevOps. While the importance of deployment has persisted through different eras, its methodologies have evolved. This research paper explores the techniques for deploying serverless applications on Amazon Web Services (AWS) using Bitbucket Pipelines, reducing deployment times to a matter of minutes. This implementation empowers organizations to deploy applications up to 1000 times in a single day, demonstrating its remarkable efficiency.

The competitive business landscape necessitates agile and rapid deployment practices. Timely deployment is a critical factor that directly influences a product's market success and, consequently, a company's value. Delayed deployment can result in a misalignment between the product's features and market demand, leading to potential losses. In this context, our research focuses on the deployment of serverless applications on AWS, a cloud computing platform known for its scalability and flexibility. Bitbucket Pipelines, an integral part of Atlassian's Bitbucket platform, serves as the cornerstone of our deployment strategy. It automates the deployment process, enabling organizations to streamline their software delivery pipelines. This research leverages Bitbucket Pipelines to develop an efficient and rapid deployment approach for serverless AWS applications. The significance of this research lies in its potential to revolutionize the deployment paradigm. By integrating Bitbucket Pipelines into the AWS serverless application deployment workflow, organizations can significantly reduce deployment times. This agility enables businesses to adapt quickly to changing market dynamics, providing a competitive edge.